Digital recruitment and developing the employer brand

• Objectives : Develop online recruitment strategies tailored to African companies and strengthen their employer brand to attract talent.
• Target audience : HR marketing managers, recruiters, HR communications managers, HR strategy consultants.
• Detailed content :
  1. Digital tools for recruitment in Africa : Identifying and using local recruitment platforms and social networks (Facebook, WhatsApp, LinkedIn) tailored to African companies.
  2. Employer Brand Strategy : Implementing authentic, local communication on the company’s values to attract talent. Use employee testimonials, company videos and highlight social commitments.
  3. Digital communication to attract talent : Building effective advertising campaigns on social media, creating attractive career sites adapted to cultural specificities.
  4. Online reputation management : Analysing and managing employee and candidate reviews (via Glassdoor, online forums), and managing negative feedback.
  5. Mobile recruitment: Developing recruitment processes adapted to mobile phones, which are increasingly used in Africa.

• Skills developed :
• Ability to integrate digital tools into an effective recruitment process.
• Strengthening the employer brand with culturally appropriate strategies.
• Managing online reputation and attracting talent via digital channels.

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