Training objectives :
- Strengthen customer relationship management and loyalty skills.
- Mastering CRM tools to optimise customer interactions and improve the customer experience.
- Acquire strategies for managing quality customer service.
Skills covered :
- CRM and digital tools: customer database management, analysis of purchasing behaviour, process automation.
- Customer loyalty: loyalty techniques and customer satisfaction management.
- Quality customer service: complaints management, assertive communication, remote relationship management (telephone, chat).
Course duration :
- 2 to 4 days.
Target audience:
- Customer service managers, customer relationship managers, CRM managers, loyalty managers.
Teaching methods :
- Theoretical and practical training, use of CRM tools, case studies and simulations.
To register for this training, please fill out the form below: